Analytics

Sales attribution: how to assign value to on site features

It’s always exciting to make a sale – whether you’re a billion dollar retailer or it’s the official launch of the eCommerce site for your small business. There’s a lot that goes into every sale that we’ll never fully understand – and this blog post isn’t about those mysterious market forces. This post is about

Analytics

Google Analytics bot filtering and data cleanup made easy

How accurate do you feel your Google Analytics data is? Setting up Google Analytics bot filtering is often the first step towards critical data cleanup. You’ll be amazed at how much traffic will disappear when you apply this filter, but remember quality is so much more important than quantity. You don’t want to waste your

Analytics

What is lifetime value (LTV) and how do you calculate it?

What is lifetime value or LTV? (And why bother to calculate it?) The most basic reason is knowing the value of a customer. Lifetime value simply adds together the value of all the purchases a user has made in their “lifetime” with you. Once you have that information in hand, you can do things like improve

Scroll to Top