That’s me and my dog Pickle on one of our rare but beautiful sunny days
I have 10+ years of experience in digital analytics, experimentation, and product measurement, helping brands drive data-informed decisions and optimize customer experiences. I specialize in A/B testing, forecasting, user behavior analysis, and data strategy, with a strong track record of delivering insights that shape product roadmaps and revenue outcomes.
š¹ Led analytics for $1BN+ annual sales in mobile apps, building first-ever omnichannel revenue attribution for in-store app features.
š¹ Forecasted $432M+ in revenue impact from 950+ A/B tests, influencing product and business strategies.
š¹ Scaled and led teams of up to 13 analysts, hiring and onboarding 20+ analytics professionals.
š¹ Built automated analytics frameworks for OKR tracking, opportunity reviews, and forecasting.
š¹ Developed data governance, measurement standards, and C-suite reporting for enterprise-scale organizations.
Tools & Technical Skills:
- Data & BI: SQL (Snowflake), Power BI, Looker, Metabase
- Product & Web Analytics: GA4, Adobe Analytics, Amplitude, Heap, Mixpanel
- Experimentation & Modeling: Bayesian A/B Testing, Uplift Modeling, Personalization, Attribution Modeling
- Implementation & Tag Management: Google Tag Manager, Adobe Launch
- Agile & Strategy: Jira, Confluence, OKRs, Forecasting, Data Governance
Iām passionate about bridging the gap between data and product strategy, empowering teams to make smarter decisions, and driving measurable impact. Always happy to chat about analytics, experimentation, and the future of digital measurement!